The Inside Story of LEGO!

Konstanski, Daniel.  The Secret Life of LEGO Bricks: The Story of a Design Icon.  n.p.: Unbound, 

          2024.   ISBN:  9781464234415  

Have you ever played with LEGO bricks?  Watched The LEGO Movie?  Bought a set just for yourself, not for some child in your life?  Then you are likely a LEGO fan and can appreciate the work Daniel Konstanski put into The Secret Life of LEGO Bricks!

 

In eleven chapters and 300+ pages, Konstanski takes the reader through the history of the LEGO company from its beginning as a wooden toy company to the concept of building with plastic bricks to the powerhouse company it is today.  Along the way the reader gets to see part of the patent for that first plastic brick, then follow the process on how sets are designed, storyboarded, prototyped, and manufactured.  The reader follows the evolution of the LEGO brand from sets being designed for kids to free build their imagination to sets to create familiar setting such as homes, fire stations, police stations to more exotic setting such as castles, pirates, and space travel.  Then along came Technic and Bionicle along with licensed sets such as Star Wars, Harry Potter, Avengers, and the like aimed for adults as well as children.  Along side that LEGO developed its own intellectual properties with Ninjago and its related TV series and stuffed toys which led to The LEGO Movie and its spin-offs.

 

So if you are interested from hearing from the people behind the LEGO products you love, read  The Secret Life of Lego Bricks!  You will not regret it!